Second- and Third-Tier Cities Have a New Way of Selling Luxury Travel
Photo Credit: A rendering of a room in the new 21c Museum Hotel in Oklahoma City, a potential new luxury market. 21c Museum Hotels
Skift Take
Well-appointed luxury comes at less than a premium in smaller markets, and it's an excellent entry point to demonstrate high-quality hospitality for a new generation of travelers put off by high-priced glitz.
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Just like everyone else in the travel industry, luxury hospitality operators are looking for new markets to explore. In the United States, what’s next is the rise of the second-tier city.
From Cincinnati, Ohio to Richmond, Virginia over to Minneapolis, Minnesota, and Oklahoma City, secondary and tertiary cities hav
