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Video: Mr & Mrs Smith and Bridging the Gap Between Content and Booking

Jason Clampet photo
Jason Clampet

Photo Caption: Mr Mrs Smith Forum video only  

Skift Take

Mr & Mrs Smith has carved out a unique space in the market, and its evolution over the last decade speaks to the radical changes in the ways we discover, book, and return to hotels.

The guidebook business isn't much of a standalone one these days, as any publisher will tell you. It takes multiple revenue streams beyond the bookshelf: from licensing to coffee table books to direct bookings. Mr & Mrs Smith co-founders Tamara Heber-Percy and James Lohan know this last part well. They turned their best-selling hotel guide into a booking site befo

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