How Luxury Hotels Can Adapt to a Rising and Wealthier Middle Class
Photo Credit: Interior of Washington School House Hotel, a boutique property in Park City, UT that eschews the traditional trappings of luxury for more modern interpretations. Washington School House Hotel
Skift Take
New luxury consumers need to come from somewhere, and a slightly more wealthy middle class can provide an entry point for brands.
The size of luxury hotels' customer market is growing quickly as disposable incomes in some sectors become more common and better informed travelers look to improve the basic travel experience.
Luxury travel is democratizing through the upscaling of the mass market and anti-premiumization of ultra-luxury. This sweet spot where these two trends meet, defined as “affordable luxury” by Euromonitor in its recent Post-Luxury Travel Report, is opening opportunities for travel companies on both sides of the spectrum.
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Afford
