CEO Interview: Hoshino Resorts Wants to Introduce the World to Japanese Hospitality
Photo Credit: A guest at the Hoshinoya Tokyo takes part in a traditional Japanese tea ceremony. Hoshino Resorts CEO Yoshiharu Hoshino hopes to bring this hospitality concept to the rest of the world. Hoshino Resorts
Skift Take
This fourth-generation hotelier isn’t afraid to think differently, and he has grand plans for introducing the rest of the world to his family’s luxe interpretations of Japanese hospitality.
Yoshiharu Hoshino knows he’s got something special with his family business, and he wants the rest of the world to experience it, too.
The CEO of Hoshino Resorts wants to introduce the rest of the world to his company’s unique take on the traditional Japanese ryokan, or inn, as best evidenced by the company’s ultra-luxe Hoshinoya brand.
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That brand opened its first location in Tokyo last year, after having established itself throughout Japan for the past few years, and Hoshino hopes to expand the brand on a global scale going forward.
What makes the Hoshinoya brand so special is its contemporary take on the traditional ryokan: sleeker and much more modern than what you’d find in most ryokans, but still deeply connected to Japanese culture and to the na
