Interview: Swire Group Brings Its Brand of Luxury to the U.S.


Skift Take

Swire is an interesting hospitality brand that not enough people know outside of Hong Kong. That is set to change.

Swire isn't a household name for most of the world. But for those in the know, they own Cathay Pacific, and also some of the most remarkable hotel properties around. It's no secret I am a huge fan of their flagship property, Upper House, in Hong Kong, and also Opposite House in Beijing and Temple House in Chengdu. The brand is also known for a series of high-end real estate developments around Hong Kong, notably Pacific Place near Star Street. I've been watching their first foray into the United States with interest: Swire is the developer behind City Center in Brickell, the business district in downtown Miami. There's residential, a well curated retail experience, as well as commercial space. Their aspiration is to give a proper, urban city center to Miami, replete with rail-link to the air

Tags: luxury