Interview: Swire Group Brings Its Brand of Luxury to the U.S.
Photo Credit: The pool at East, Miami hotel by the Hong Kong-based Swire Group. Swire Group
Skift Take
Swire is an interesting hospitality brand that not enough people know outside of Hong Kong. That is set to change.
Swire isn't a household name for most of the world. But for those in the know, they own Cathay Pacific, and also some of the most remarkable hotel properties around.
It's no secret I am a huge fan of their flagship property, Upper House, in Hong Kong, and also Opposite House in Beijing and Temple House in Chengdu. The brand is also known for a series of high-end real estate developments around Hong Kong, notably Pacific Place near Star Street.
I've been watching their first foray into the United States with interest: Swire is the developer behind City Center in Brickell, the business district in downtown Miami. There's residential, a well curated retail experience, as well as commercial space. Their aspiration is to give a proper, urban city center to Miami, replete with rail-link to the air
