Ritz-Carlton Enters the Luxury Cruise Business With 3 Custom Yachts
Photo Credit: A rendering of an interior in a Grand Suite on Ritz-Carlton's new yacht product. Ritz-Carlton Yacht Collection
Skift Take
We've seen both luxury hotel and luxury cruise companies develop private jet products recently, but only one hotel brand is currently taking its moniker to sea. This is easily the most interesting thing the otherwise traditional Ritz-Carlton has ever done.
The Ritz-Carlton Hotel Company is making waves today as it unveils its newest brand extension. The Ritz-Carlton Yacht Collection is the name of the luxury hotel operator's first foray into the cruise industry. The first of three Ritz-Carlton cruising yachts is scheduled to take to the seas in 2019, with two others coming on board in 2021 and 2022.
The concept of a Ritz-Carlton at sea is anchored in the belief that “yachts open up a whole new world of opportunities with limited constraints for growth,” according to Herve Humler, President and Chief Operating Officer of The Ritz-Carlton Hotel Company. “Cruise ships are essentially floating, re-deployable resorts and there are not the typical constraints on growth that exist with hotel development – such as limited site options, existing competitor locations, market saturation, etc."
Seven-to-10-day European and Caribbean itinerar
