Are Travel Managers Missing Out When They Don’t Solicit Business Traveler Feedback?
Photo Credit: Are travel managers and corporations missing out by downplaying employee feedback? Pictured is a woman at an airport. Global Business Travel Association
Skift Take
Many travel managers do not solicit feedback from their travelers, which seems like a missed opportunity. The evidence, however, shows that reacting to traveler feedback doesn't necessarily lead to more satisfied travelers.
Travel managers want their travelers to be effective and happy on the road, but they also want them to book inside company policy.
A recent survey from the Global Business Travel Association (GBTA) asked 313 travel buyers and managers in North and Latin America about the role traveler well-being plays in determining corporate travel policy.
The survey found that traveler well-being is a major concern for travel managers, of course, and that the more satisfied a
