The Future of Event Design and Diversity — Meetings Innovation Report
Photo Credit: Design Hotel's inaugural Co-LAB MICE Edition took place in Cyprus. Design Hotels
Skift Take
Two of the biggest transformations in the meetings industry today relate to more creative event design and more emphasis on diversity, but we have a long way to go before each enters mainstream adoption. We in the meetings media can do better advancing those themes.
The Future of Meetings & Events
This week we have a collection of stories focusing on innovation in event design and the many ongoing challenges in diversity throughout the industry.
Regarding event design, coming from both the boutique and big-box players, Design Hotels and Marriott are attempting to answer the demand for more immersive, collaborative, and tech-forward meeting experiences. The two brands are each leveraging the storytelling behind their portfolios to target and engage specific group segments.
See the video of my interview with Design Hotels' founder Claus Sendlinger at Skift Global Forum Europe in London this year.
On the diversity front, I like how Connect Meetings brought together a strong cross-section of industry players to discuss how and why the industry needs to move beyond its legacy as an old boys' club. We need more initiatives to improve diversity in meetings and events like those discussed in the Washington, D.C. story below.
— Greg
