Environmental Sustainability Is the Next Frontier in Luxury Travel
Photo Credit: The entrance to Hotel Terra Jackson Hole -- a 132-room, Silver LEED Certified, luxury hotel in Jackson Hole, Wyoming. Hotel Terra Jackson Hotel
Skift Take
Environmental sustainability will be the mark of luxury as we move into the future with discerning customers demanding that the businesses they patronize do everything possible to mitigate their impact.
Luxury hospitality means offerings guests a five-star service no matter the method, but the industry and its customers are starting to recognize that the future of this business will be cut short without a focus on the environmental impact of their operations.
Luxury today often means going where no one else can go with all the bells and whistles of a five-star property, which poses a challenges for operators who must balance their customers' lavish expectations while protecting their sensitive ecosystem.
For many of these hotels, the pure landscapes, clear seas, and fresh mountain air that they sell are at risk from their operation. Luxury hotels in more urban settings are also becoming aware that daily sheet changes consume far too much water.
The emergence of a social trend that emphasizes consciousness around conservation is influencing the market and making this an important factor (and marketing tool) in gaining luxury travelers’ approval.
"Sustainability is a gr
