UK Cruise Agency Buys German Rival to Create ‘European Leader’
Photo Credit: UK-based online travel agent Cruise.co has paid $29.5 million for the German rival Kreuzfahrtberater.de. Pictured here is Britannia, the newest ship from the UK's P&O Cruises. P&O Cruises
Skift Take
Cruise.co's mix of reviews and vacations has helped fuel its rise. Its private equity owners obviously want it to get even bigger and to do so it needs to buy up the competition.
Cruise.co, a UK-based online travel company, has paid $29.5 million (€25 million) for rival Kreuzfahrtberater.de as it looks to take advantage of the continued growth of the cruise market.
The deal will reportedly give the combined company cruise sales of around $295 million (€250 million) with combined annual traffic of 37.5 million visits.
The rise in cruise holidays has fueled growth at Cruise.co — which also fea
