25 Best Tourism Board Websites in the World in 2017
Photo Credit: Visit NH, like others on Skift's 2017 list of best tourism board websites, features an abundance of user-generated content meant to help travelers see a destination through a less filtered lens. Visit New Hampshire
Skift Take
The best tourism websites in the business in 2017 are emphasizing user-generated content from platforms like Instagram and doubling down on video to make destinations seem more real rather than a part of a traveler's imagination.
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Travelers have an unlimited number of online resources they can use to plan and book their trips. Tourism board websites remain relevant for many travelers who have always used them, discover them through a booking site, or because they might rank high in Google search results, for example.
But probably more travelers consider platforms such as Instagram; Facebook with its new City Guides product, recommendations from family and friends; YouTube; TripAdvisor; or Google as their top sources of travel inspiration.
Why then should tourism boards invest in a website that travelers likely aren't as familiar with compared to other channels in 2017?
That's a point that Tourism New Zealand is considering as it continues to invest in its site while cutting out content that travelers aren't interested in, said Stephen England-Hall,
