Disney Isn’t Seeing Much Impact From Avatar Land Just Yet
Photo Credit: Pandora — The World of Avatar opened May 27 at Disney's Animal Kingdom. Domestic parks showed an increase in attendance, but it's unclear how much of that can be attributed to the new land. Disney Parks and Resorts / Matt Stroshane
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Disney has a strong lineup of coming attractions at its theme parks in the U.S., but we'd like to know how the newest addition is doing. Executives didn't provide much detail in a call with analysts Tuesday.
If you build a theme park world based on an eight-year-old movie, will people come?
The Walt Disney Company's latest financial results don't answer that question definitively, but they suggest the recently opened Pandora — The World of Avatar has not moved the needle in a huge way. Executives did not discuss the impact during a call with analysts late Tuesday afternoon.
