Chefs+Tech: How Big Data Enhances Good Hospitality

Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech newsletter.  We see this as a natural expansion of the Skift umbrella, bringing the big-picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech. We publish C+T twice weekly. How Big Data Enhances Good Hospitality When applied correctly, technology streamlines processes and helps restaurants run more efficiently. It also helps staff manage the flow of guests and understand more about the people who are dining at a restaurant. The New York Times has a quick look at a few companies tackling the collection and application of restaurant data, from table turns to customer spend and loyalty. Erik Oberholtzer, founder and chief executive at the expanding Tender Greens, sums up the big data challenge as it applies to restaurants: “The goal is to leverage the technology to do wh