Hyatt Buys Yet Another Wellness Brand, Exhale

Hyatt Hotels & Resorts has made yet another acquisition in the wellness space, part of an effort by the company to invest in what CEO Mark Hoplamazian has called "adjacent spaces." This time, the company Hyatt has purchased for an undisclosed amount is Exhale. The company, founded in 2002, has 25 locations throughout the United States and the Caribbean, which offer boutique fitness classes and/or spa services. This is the second wellness company acquisition Hyatt has made this year. In January, Hyatt announced it acquired Miraval Group, a wellness resort and spa company for $375 million with plans to integrate the Miraval brand into Hyatt's portfolio through experiences, amenities, and exclusive offerings to loyalty members. The acquisition also covered the development of more Miraval-branded resorts. Likewise, Hyatt has similar plans for its newly acquired Exhale brand. "The big story is, going forward, what we can do to leverage this brand ... " said Steve Haggerty, Hyat