The 6 Big Trends That Are Reshaping Luxury Travel
Photo Credit: African safaris are becoming more mainstream for luxury travelers seeking meaningful, simple, transformative moments. AndBeyond Matetsi River Lodge
Skift Take
In the luxury travel space, at a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or her best aspirational version of themselves.
During Virtuoso Travel Week — a luxury travel trade show held this month at Bellagio Las Vegas — two overused cliches kept inflecting every conversation.
One, luxury travel has shifted from expensive things to exclusive experiences. Can we stick a fork in that? The luxury consumer industry has been saying the exact same thing for the last decade, at least. Two, in this era of constant disruption and muddying generational proclivities, the definition of luxury now means many different things to many different people. We've been repeating that for the last five years, since the end of the recession's darkest days.
So how can the luxury travel sector evolve?
Many of the trends today in the luxury market are pointing toward one overarching theme: personalized fulfillment. At a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or
