A Win-Win for Meeting Planners and Sports Venues — Meetings Innovation Report


Skift Take

Sports venues are quickly becoming a preferred event venue of choice for groups that are looking for a memorable and unconventional meeting.

The Future of Meetings & Events Perhaps one of the most glaring remnants of the recent Olympic Games in Brazil are the empty sports venues dotted throughout Rio de Janeiro, and it's not a problem faced by Rio alone. Many cities around the world are finding their stadiums and arenas are empty when they're not hosting sporting events, let alone a spectacle as large as the Olympics. But what if those venues could be repurposed as venues for non-sports meetings and events when they aren't being used for competition? That's exactly what some cities and sports teams and venues are discovering and they're now making more of an effort than ever before to court meetings and events groups, as writer Sheryll Poe discovered. Read the full story here. It's yet another example of how meetings and events can benefit communities