Disney CEO Is Taking Business Disruption Seriously
Skift Take
Disney often sticks to its happiest-place-on-earth script, so it's refreshing to hear the CEO talk somewhat frankly about the forces disrupting all parts of his business — and how the company is responding.
"Once upon a time" might be a popular way to kick off fairy tales, but looking to the past is no way to run a multi-billion-dollar business.
Bob Iger, chairman and CEO of The Walt Disney Co. told an audience last week that the entertainment giant has been taking new steps to address the forces disrupting various parts of its operations.
"I think the most important thing one has to do when they're contending with change is to admit that it's occurring and to assess very carefully what the impact of the change is on all the businesses," Iger said during the Bank of America Merrill Lynch 2017 Media, Communications & Entertainment Conference.
Iger said that at a board retreat in June, Disney decided to have each unit present to the board of directors how their business were being disrupted and how they were dealing with that.
"It was great for the business unit heads because it got a further commitment to recognizing the change, embracing the change and doing something ab
