Chefs+Tech: Chili’s Is the Latest Chain to Dramatically Cut Its Menu
Photo Credit: By streamlining its offerings, Chili's will both reduce costs and offer diners less menu confusion and indecision. Chili's
Skift Take
Well-known chain restaurants like Chili's have become known for giant menus. Everyone will be happier with streamlined offerings, including those concerned about the companies' bottom lines.
Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech newsletter.
We see this as a natural expansion of the Skift umbrella, bringing the big-picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech.
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Chili's Is Ditching Nearly Half Its Menu
Full-service chain restaurants aren’t having a great time lately, and the headlines say millennials are to blame. (More likely it’s that the way we dine and shop and travel and spend our leisure time is changing and also food discovery is changing and we don’t need to rely on easily recognizable brands all the time and also mass-produced food is kind of gross, but that’s just my Xennial opinion.) Large, super-recognizable chains are in danger, and many of them are considering major operational changes. These changes, though, reflect larger industry trends t
