Business of Loyalty: EasyJet’s Long-Haul Alliance Shirks Traditional Codeshare Benefits
Skift Take
EasyJet just launched an airline alliance aimed at better-connecting travelers across low-cost networks. Beyond a booking engine, though, the partnership offers few benefits.
One of Europe's biggest low-cost carriers, EasyJet, announced a partnership with two other airlines last week in a codeshare-style relationship.
Called Worldwide by EasyJet, the partnership allows EasyJet customers to book and connect to flights on low-cost carriers Norwegian and WestJet, of Canada. One of EasyJet's competitors, Ryanair, also has been considering a similar model.
EasyJet provides a broad network of low-cost flights from London's Luton and Gatwick airports. Neither Norwegian nor WestJet flies long-haul routes to Luton, but both carriers expect to transfer passengers to EasyJet at Gatwick, where they can connect to smaller European markets. According to the announcement, EasyJet plans to add more airports and airlines to the program.
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