Hilton CEO Outlines Plans For ‘Hostel on Steroids’
Photo Credit: Hilton CEO Christopher Nassetta (left) said the chain plans to debut several new brands in coming years. Skift editor in chief Jason Clampet interviewed Nassetta at Skift Global Forum in New York City September 26, 2017. Skift / Skift
Skift Take
Hilton's plan for an urban micro-brand is certainly intriguing, but we'll have to wait until next year for more details.
Hilton is planning to create several new hotel brands in the coming years to fill space in its current portfolio.
Christopher Nassetta, chief executive of Hilton Worldwide, said the company would gradually look to build on its current collection of 14 brands.
The most eye-catching announcement was the plan for an urban micro-brand, which the company will look to formally introduce sometime next y
