TripAdvisor Tours and Activities Brand Viator Debuts a Booking Tool for Travel Agents


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Who needs middlemen distributors? TripAdvisor-backed Viator is hoping that travel agencies come directly to its new platform to find tours and activities to sell to consumers.

On Monday TripAdvisor-owned tours-and-activities marketplace Viator debuted a booking platform for travel agents. Agencies worldwide can use the English-language platform to book more than 70,000 tours and attractions in thirteen currencies, earning an 8 percent commission. When an agent makes a purchase for a client through the platform, the resulting documentation makes it clear to the consumer that the experience was booked through Viator. TripAdvisor is not offering a white lab