Airbnb Was Most-Installed Travel App in September


Skift Take

It looks like Airbnb is experiencing a huge upswing in mobile adoption. But traditional search engines and social networks are still driving consumers to travel sites on desktop, too.

The competition for mobile users remains fierce among travel brands. While traditional online booking sites remain popular for most consumers, more are making their search queries and bookings on mobile channels. A new report from Hitwise on mobile travel trends shows that Airbnb was the most-installed mobile app in September in the United States across both Apple's App Store and Google Play. The data was obtained using Hitwise's AudienceView over four weeks ending Sept. 23. Booking.com had the second-most installs on both stores, followed by United