The Unshakeable Value of Live Events — Meetings Innovation Report


Skift Take

The importance of face-to-face meetings and live events is more invaluable than ever.

The Future of Meetings & Events What unfolded on Sunday night in Las Vegas has become an all too common occurrence, not just here in the United States, but around the world. No place, it seems, is immune to mass shootings or terror. But what took place on Sunday struck at the very core of what the meetings industry is all about: bringing people together. Those who were targeted in this Sunday’s attack traveled from all over the country, and even outside the U.S., to attend the Route 91 Harvest Festival this past weekend. They came to Las Vegas for what they thought would be a weekend filled with fun, music, and memories — something all of us can relate to. No doubt this most recent attack strikes a nerve, especially for meetings and event professionals. Las Vegas, in particular, is one of the top destinations in the U.S. for meetings and events. Last year, the city welcomed a record 42.9 million