Standard Hotels CEO Talks Up Same-Day Booking Apps But Thinks HotelTonight Has Lost Its Value
Photo Caption: Amar Lalvani, CEO of Standard International, thinks the company's same-day hotel booking app has staying power. Standard International
Skift Take
The kind of curation the One Night app provides its users really does set it apart from other booking channels. The bigger question, though, is how many people actually know about it?
It's been just a little more than a year since Standard International debuted its One Night same-day booking app for independent hotels and CEO and managing partner Amar Lalvani is more convinced than ever that the same-day booking model is one with staying power.
This, despite the fact that same-day booking pioneer HotelTonight recently announced its pivot to becoming more like a "Hotel Whenever," as it opened its booking window to 100 days. "I think the premise for hotel companies is less valuable for HotelTonight now," Lalvani told Skift.
The One Night app allows users to book a stay at more than 130 independent and boutique hotels in 11 cities beginning at 3 p.m. local time. Those hotels include such properties as all of The Standard Hotels, as well as the Gramercy Park Hotel in New York, the Thompson Chicago, and The Line in Los Angeles. Although Lalvani said the app was primarily designed for boutique, independent, and lifestyle hotels, a quick glance at the hotels listed o
