Travel Is Still Absent From Interbrand’s List of Best Global Brands

For the ninth straight year, the travel industry is not represented on Interbrand's list of the 100 Best Global Brands. The international brand consultancy just released its 18th annual list, and the winners are Apple, Google, and Microsoft. While technology took the top three spots, the automotive sector has the most entries on the list with 16. Tech has 15, while financial services has a dozen and consumer goods has nine. Retail is the fastest-growing sector in percentage terms (19 percent growth in representation), helped by the presence of several luxury fashion brands on the list. Disney, which has resorts in its portfolio, is also included. Brand, of course, matters for tangible and intangible reasons. According to Jez Frampton, global CEO of Interbrand, “Best Global Brands understand that brands are platforms for growth.” Strong brands influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. To be inclu