Leading Companies in Tours and Activities Emerge But There Is Still a Vast Sprawl of Competitors Below
Photo Credit: Members of the FareHabor leadership team pal around in Hawaii in October 2015. The tours and activities company claims to be doing $50 million in revenue per year. FareHarbor
Skift Take
There is still a ton of consolidation to come in tours and activities as smaller consumer and tech companies, in particular, will get bought up or fade into the waiting arms of the usual suspects, which will pick up some of the pieces.
While the emergence of TripAdvisor, GetYourGuide and, to a lesser extent, Airbnb, as well as some fairly large funding rounds, suggest that the pecking order in the tours-and-activities sector is finally coming into focus, there still is a vast sprawl of companies competing for relevance with myriad business models.
Some focus solely on consumer bookings, others offer tours and activities tech, and still more offer a mix of both.
TripAdvisor-owned Viator continues to stay ahead of Expedia as the largest direct-to-consumer marketplace for tours and activities.
As of this autumn, Viator is hoping that travel agencies will start using its new booking tool to find tours and activities to sell to consumers.
Dermot Halpin, president of TripAdvisor Attractions and Vacation Rentals, said: “We’re making foundational changes to our business, which support our very steep growth trajectory and extend our position in this space."
Halpin added: "We’re seeing significant progress
