Business of Loyalty: World of Hyatt Adds Another Tours and Activities Partner
Photo Credit: Hyatt is adding more tours and activities options to its loyalty program because it wants guests to 'never stop exploring.' Hyatt
Skift Take
Hyatt just launched another partnership for its loyalty program, signaling an interest in expanding further into the business of experiences.
The World of Hyatt announced the upcoming ability for members to earn and redeem points on apartment rentals via a service called Oasis several days ago, and now it is expanding once more to partner with IfOnly, which specializes in booking "experiences."
Founded in 2012, IfOnly, which has parallels to Airbnb Experiences, offers tours such as wine tastings or sailing trips that are posted online. It effectively connects travelers and tourists directly with operators. So far, the startup has raised over $25 million from high- profile investors like former Yahoo CEO Marissa Mayer, the Winkelvoss twins of Facebook fame, and Sotheby's.
With the new partnership, World of Hyatt loyalty program members will now be able to earn points on purchased IfOnly experiences and also use points to book entire trips. A "Two-Hour Introduction to Drone Flying with a Top Bay Area Drone Pilot," for example, which typically costs $300 per person, ca
