Skift Take
Although China is the largest market in outbound travel, a deeper look at the figures shows that China is still far from its potential. Just 8.7 percent of Chinese hold a passport today.
Here's an interesting fact you haven't heard much about the explosive growth of outbound Chinese travel: The overall Chinese population isn't sharing that much in the trend.
In other words, in China the amount spent by outbound travelers as a percentage of gross national income per capita is far lower than in the UK, France and Germany.
That is probably to be expected when comparing a developing country like China and European economies, and also shows the great potential for growth in Chinese outbound- traveler spending.
Last week we launched the latest report in our Skift Research service, Key Emerging Outbound Travel Markets
