The Meetings Industry Adjusts to Risk
Photo Credit: The impact of increasing social, political, and economic disruptions in the world today is roiling the meetings and events industry. Skift / Vanessa Branchi
Skift Take
The meetings industry is under growing pressure to provide education and best practices to mitigate risk, which is challenging due to the size of groups and costs to secure large venues.
Skift launched the latest edition of our magazine, Travel in an Age of Permanxiety, at Skift Global Forum in New York City in September. This article is part of our look into the current state of the traveler mindset through the lens of the pervasive state of anxiety felt worldwide.
Download the full version of Skift’s Travel in an Age of Permanxiety magazine here.
The impact of increasing social, political, and economic disruptions in the world today is roiling the meetings and events industry, perhaps more than any other sector in travel. That’s due to a range of factors. Large events are often planned a year or more in advance, so any uncertainty about a specific region makes long-term planning more challenging. Meeting and event planners also cater to a wide range of attendees who inherently differ in how they perceive the attractiveness of a destination at any given point in time. And, safety and security is now
