Virgin Voyages Sharpens Its Focus With Adult-Only Cruise Plan
Photo Credit: Virgin Voyages has announced that its first ship will be adult-only. A rendering of the ship is shown here. Virgin Voyages
Skift Take
One of the buzz phrases in the cruise industry for the past couple of years has been "multigenerational cruising." Virgin Voyages sees an opportunity in keeping one generation off its inaugural ship.
Bucking a cruise industry trend, newcomer Virgin Voyages says it has no interest in catering to families with kids — at least for its first ship.
The operator, set to launch its first ship in 2020, announced the "Adult By Design" concept which will only allow passengers who are 18 and older. The announcement came this week during a ceremony marking the start of construction for the vessel, the first of three on order. The company also said 86 percent of cabins would have a balcony and 93 percent would have an ocean view.
"Virgin Voyages is creating a sophisticated ship and a transformational expe
