British Airways Hints at Disrupting Its Loyalty Program in 2018
Photo Credit: British Airways will revamp its loyalty program in 2018 to one based on dynamic pricing. Pictured are passengers enjoying the comfort up-front in a British Airways A380. British Airways
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British Airways may be moving award bookings through its Executive Club to dynamic pricing, shifting the way that loyalty program members redeem free tickets. The move may render an already-troubled loyalty program to something even less competitive for elite flyers.
Big changes may be afoot in the way British Airways' loyalty program members redeem awards as the airline seems to be moving toward dynamic pricing.
In a presentation to investors last week, IAG, the parent company of British Airways, suggested that changes may be coming to the way that loyalty program members book award tickets.
The blog Ultima Llamada spotted the slide in the presentation that showed that IAG was working towards a "progressive introducti
