The Evolution of Business Class — Corporate Travel Innovation Report
Photo Credit: A promo shot of a Polaris lounge from United Airlines. United Airlines
Skift Take
Business class is changing, but airlines need to stop overpromising and underdelivering on transformative experiences.
The Skift Corporate Travel Innovation Report is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for travel managers and buyers, the innovations emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought, and sold.
Over the last week we've been thinking about business class air travel quite a bit.
As the air travel experience has become almost universally worse in the last decade, airlines are now revisiting their premium products with an eye on the future.
We took a look at the benefits of business travel that airlines have neglected for some time, as well as the hokey aspirational marketing targeted towards business travelers that doesn't quite match u
