Cathay Pacific Bucks the Trend in Rewards Boost — Business of Loyalty
Photo Credit: A frequent flyer speaks to an airline employee in one of the airline's lounges. Loyalty program members are about to get a boost in their rewards. Cathay Pacific
Skift Take
Updates to Cathay Pacific's Marco Polo loyalty program may be a thinly veiled effort to bring business back to the company. Either way, frequent flyers on the airline are in for a loyalty bonus soon.
In a rare move for the airline industry, Cathay Pacific released a series of updates to its loyalty program last week that didn't involve any changes that flyers might perceive as negative.
Starting next month, Cathay's Marco Polo loyalty program is changing to boost the number of status points that many passengers earn on each flight — shortening the journey for many to reach elite perks.
Those who fly in premium cabins on short-haul flights will see the majority of the benefits. On ultra-short flights (defined as fewer than 750 miles), for example, first class passengers will see a 50 percent increase in status points earned on each flight. Nearly all cabins for all distances will see improvements of some sort except for deep
