Airbnb Touts Growth of Trips for Foodies, Millennials and Solo Travelers
Photo Credit: A promotional image for an Airbnb Experience in New York City called "Taste Latin flavors in Queens." Airbnb says its most popular Airbnb Experiences are related to food and drink, and New York is its fastest growing market for its tours and activities business. Airbnb
Skift Take
Let's do some math, first: How do you calculate 20x growth when you're not given a baseline for comparison? Our guess is whatever that adds up to, it may not be very much.
Exactly one year after Airbnb CEO Brian Chesky announced the official debut of Airbnb Trips, the company is heralding the product as a success and noting some emerging trends in the types of tours and activities that its users are booking via Airbnb.
The company said that since the launch, the number of Experiences — Airbnb uses the term to describe shorter, non-multi-day, peer-to-peer-led activities — has grown dramatically to more than 3,100 in 40 cities across 26 countries. Airbnb Trips also includes Immersions, which are longer, often multi-day, tours and activities.
Last year, the company launched Trips with just 12 destinations and has increased that number to 40 so far this year. Next year, the company plans to add Trips in markets that include Costa Rica, Hawaii, Melbourne, Buenos Aires, Bali, Hong Kong, and Jamaica.
From January to November, the company also said the number of total weekly Experience guests has "increased 20x," although they did not give exact num
