Allegiant Air Seeks to Convert Drivers to Flyers — Airline Innovation Report
Skift Take
Few airlines share as much information as Allegiant Air. You don't often hear an airline executive (good-naturedly) criticize an aircraft in its fleet — even when it's warranted.
The Skift Airline Innovation Report is our weekly newsletter focused on the business of airline innovation. We will look closely at the technological, financial, and design trends at airlines and airports that are driving the next-gen aviation industry.
We provide insights on need-to-know developments in passenger experience, ancillary services, revenue management, loyalty, technology, marketing, airport innovation, the competitive landscape, startups, and changing passenger behavior. The newsletter, sent on Wednesdays, is written and curated by me. You can find previous issues of the newsletter here.
When considering new routes, U.S. discount airline Allegiant Air has a simple strategy: It flies where other airlines do not.
It's a profitable approach. But it requires the airline's network planners — the people who pick new routes — to be creative. Allegiant is growing, but its planners can't rely on obvious routes, like New York to Chicago, or L.A. to Seattle. Usually,
