Carnival Draws on Shaq’s Star Power for New Fun-Centric Brand Campaign
Photo Credit: Shaquille O'Neal is shown in a pool on a Carnival cruise ship as part of his new role as the cruise line's "Chief Fun Officer." Carnival's new brand campaign tells customers to "Choose Fun." Carnival Cruise Line
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Carnival's high-profile new spokesman should earn the brand some fresh interest, but will it be enough to bring new cruisers on board?
Carnival Cruise Line just named a new CFO, but not the kind you'd expect.
The Miami-based cruise line announced Thursday night in a video that retired NBA player and actor Shaquille O'Neal was taking on the title, without specifying what the letters stood for. (Footage of O'Neal playing duck, duck, goose and tag in the office might have offered a hint.)
As the operator was scheduled to reveal this morning, O'Neal will be the "Chief Fun Officer" as part of a new brand campaign that drills down on the word fun. The campaign comes during the key cruise booking time of year known as "wave season."
"He is full of ideas about ho
