Yotel Expands Into Branded Residences With an Extended Stay Element
Photo Credit: A rendering of the YotelPad in Park City. Yotel is launching the new YotelPad as a brand that caters to extended stay travelers and people looking for vacation condominiums or branded residences. Yotel
Skift Take
We have our reservations (pun intended), but if the popularity of pod-like hotels is any indication, perhaps this might just work for YotelPad and its experiment in reviving the condo hotel concept.
Yotel, the hotel company known for its compact rooms and its penchant for a high-tech guest experience, is bringing its expertise to a new sector: branded residences that will be marketed for extended stay travel.
Yotel CEO Hubert Viriot has long sought to create an entity such as YotelPad, which might be considered a hybrid of an Airbnb and an old-school hotel. He sees YotelPad as a solution for travelers who need a stay that's longer than two or three nights.
"It's a natural extension for our brand," Viriot told Skift. "We've been very focused on very short stays for the past four years, with YotelAir at airports and with Yotel in cities. They specialize in two- to three-night stays maximum, and they're designed for busy travelers looking for efficiency and being on the move, jumping form one city to the other."
But Yotel realized that its current hotels might have lost customers who were looking for longer stays.
As the CEO of Raimon Land PLC, a Thailand-based real esta
