Merging Premium and Mainstream — New Luxury
Photo Credit: A butler onboard MSC Cruises' Yacht Club. Cruise lines have developed luxury enclaves onboard mainstream ships. MSC Cruises
Skift Take
A growing number of mainstream cruise lines think they can capture luxury travelers by offering them a premium product. The approach makes sense. After all, not every luxury cruiser wants the intimacy and exclusivity of a small ship.
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There used to be a very clear dividing line between luxury travel and the rest, but in recent times it has started to blur.
Take cruise ships, for example. In the past you had luxury lines and mainstream lines. Now the likes of Norweg
