American and Alaska Are Giving Away Elite Status — Business of Loyalty
Photo Credit: Alaska Airlines is making it easier to obtain elite status in its loyalty program as competition with Delta intensifies in Seattle. Alaska Airlines
Skift Take
If these new promotions are any indication, airline loyalty programs may be once more warming up to frequent flyers — for varied reasons, but out of necessity.
After the first full year in which revenue-based loyalty programs have dominated the U.S. airline industry, the consensus is still out on whether mainstream travelers have entirely given up on frequent flyer miles. One indication, however, may suggest that airlines are willing to cede some ground to passengers: Promotions expediting elite status are starting to seep out.
Both Alaska Airlines and American Airlines have recently been targeting customers to offer a fast track for free elite status.
American's campaign started in September but has recently scaled up to include direct mail sent to customers' homes or offices. The campaign offers a range of complimentary Gold, Platinum or Platinum Pro statuses (earned at 25,000 flown miles + $3,000 in annual spend, 50,000 flown miles + $6,000 in annual spend or 75,000 flown miles + $9,000 spend, respectively) — including upgrades — to targeted members.
Most invitations for free status from American have come through email, thoug
