TUI Group Wants a Bigger Slice of the Tours and Activities Market
Photo Credit: TUI Group wants to grow its in-destination business. Pictured are some of its aircraft. TUI Group
Skift Take
With TUI accumulating so much customer data, it makes sense to deploy that knowledge to its transfers, and tours and activities business. The sector is still fragmented and a player with deep pockets like TUI should be able to make inroads.
After expanding its cruise and hotels business, TUI Group now wants to become a much bigger player in the activities space.
The Hanover, Germany-based company currently organizes around 24 million transfers and 4.6 million excursions and tours, but it hopes to increase these numbers over the coming years.
To show how serious it is, TUI has designated it an independent segment within the business. Previously it was just lumped in under “other tourism."
“We have put all the destination services companies on to a digital platform, which is connected to our global CRM [customer relationship management] platform in the cloud… so when people exit the airplane the customer service
