Can a Dedicated Wellness Cruise Line Really Succeed?
Photo Credit: A yoga pose. Blue World Voyages aims to take on established cruise lines. Burst
Skift Take
While wellness tourism might be growing in popularity, setting up a dedicated cruise line is another matter. First you've got to finance the venture, then you must convince consumers that you're a better bet than the existing lines.
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We've written a lot about the wellness industry and its growing impact on travel.
Plenty of companies, across different sectors, see it as a way to attract high-spending, health-conscious individuals.
Cruise lines have gotten in on the act as well and now a new line thinks it has spied an opportu
