The Future of Luxury Sits at the Intersection of Travel and Fashion
Photo Credit: The entrance to the Katara Suite at the Excelsior Hotel Gallia. The hotel has a partnership with luxury automobile brand Maserati. Excelsior Hotel Gallia, A Luxury Collection Hotel, Milan
Skift Take
There are countless lessons to consider when examining how luxury fashion, auto, and hospitality are already perfectly integrated inside the world's fashion capital.
Milan has been a center of luxury since the 16th century, but a recent visit suggests that the perennial Italian destination may also represent the future of the sector – a market where luxury brands from across hospitality, fashion, and automobile sectors come together to create immersive experiences where affluent consumers can not only shop but live, sleep, and eat inside worlds created by world-class brands.
The city takes on an almost theme park sensation to those attuned to fashion magnates' involvement in every hospitality sector. To start with the most obvious examples, there's the Bulgari Hotel, the Armani Hotel, and the Just Cavalli restaurant and nightclub.
The collaborations become slightly more creative in dining, with the Nobu located within the Emporio Armani Store, the Gucci Cafe inside Galleria Vittorio Emanuele II, or the private dining room inside the Terrazza Gallia Restaurant that features unique Maserati style and tailored elements.
The Maserati-ins
