Online Bookings Grow for Small and Simple Meetings
Photo Credit: A hotel ballroom in Los Angeles. Meetings booked online generally involve fewer than 20 attendees and last a full day. Flickr / Michael Chen
Skift Take
Meetings booked online are small in stature and short in duration, which comes as no surprise. The consumerization of the booking process for meetings is well under way.
Holding a meeting has become more expensive in recent years, due to rising commodity costs and a lack of hotel meeting space driving up prices.
At the same time, online booking is on the rise in the meetings space, giving venues a way to reach potential customers for less complicated events. Digital distribution of meeting space is still a work in progress, yet the growing stable of startups and booking sites is having an impact on the way businesses plan simple meetings.
Meetingsbooker.com, a booking site for meeting space that partners with big hotel chains and some travel management companies, analyzed its 2017 booking data for trends, finding that the majority of meetings booked online take place in a hotel and are relatively small in stature. This should come as no surpri
