Event Marketing and Booking Tools Are Getting Smarter
Photo Credit: A scene from the Web Summit in 2014. Event marketing automation is here, but not many are using it to reach attendees outside when an event is actually happening. Flickr / Web Summit
Skift Take
The disruption in event marketing and distribution is only getting started. As more robust tools emerge that are easier to use, meeting professionals will become empowered in interesting new ways.
South by Southwest kicked off this week in Austin, and it's sure to be pandemonium as always. We'll see what new controversies emerge by the time next week's newsletter drops. Maybe I should have attended this year.
Anyway, this week I wrote about a pair of reports examining two areas of event technology undergoing immense change: marketing and distribution. Check out the stories below.
Technology has enabled meeting and event planners to
