High-End Hotels Embrace Informality
Photo Credit: Wine tasting at Bar Roc at Ellerman House in Cape Town, South Africa. One of the hallmarks of what we've dubbed "new luxury" is the end of the stiff, old-fashioned way luxury hotels treated their guests. Ellerman House
Skift Take
Gone is the buttoned-down, forced formality, and in its place comes the freedom and confidence to treat guests as individuals. A new generation of hoteliers is learning to embrace informality.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
One of the hallmarks of what we've dubbed "new luxury" is the end of the stiff, old-fashioned way luxury hotels treated their guests.
A new generation of hoteliers is realizing that high-end travelers want a more relaxed style when it comes to guest relations. This doesn't signal a shift toward the slapdash but rather it's an understanding that guests now value individuality over formality.
As Elsa Remoy-Hodt, guest relations manager at the five-star boutique hotel The Ned in London, says: "Th
