Fitness Clubs Are Becoming Hotels – and Vice Versa
Photo Credit: Participants in an Exhale Spa fitness class. Hyatt is working out how to integrate the brand into its existing businesses. Exhale Spa
Skift Take
With people spending more money on well-being, it makes sense that fitness clubs around the country would spy an opportunity to expand their brands. However, it's important to remember not every gym can have a 40-room boutique hotel above it.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
In the past couple of years, we've seen a number of big hotel companies add fitness or wellness brands to their portfolios.
The reason is simple: High-end consumers are now prepared to spend money on making themselves look and feel good. The likes of Hyatt and AccorHotels have identified this trend and want a piece of the action.
But when a trend like this goes mainstream there are always skeptics (usually from that industry) who are keen to point out that the big players don't always get it right.
So it kind of
