Bringing Simplicity Back to Business Travel
Photo Credit: Deem CEO John F. Rizzo posing for a headshot. Deem has refined its product offerings, but is it ready to start innovating again? Deem
Skift Take
Deem wants to make its products compelling for both travelers and their travel managers, which is great. Getting its core business back on track will let them innovate again without losing track of what made them successful to begin with.
Do you ever wake up in the middle of the night, sweat on your brow, wondering about the most important things in life... like what's going on with Deem? Me too.
Deem wants to succeed by narrowing down its focus, and its leadership seems to have righted the ship despite two tough years. You can check out my story, and thoughts from CEO and COO John F. Rizzo, below. Sometimes, getting back to basics is the best thing a business can do when things become too complicated; perhaps others in the sector could stand to refocus on what they are best at.
We also have all the latest on the brewing fare war in the U.S., why hotel chains are putting pressure on intermediaries, and Air Canada's attempt to segment its basic economy product in a way that actually works for travelers.
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