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AccorHotels CEO Gets Candid About Moving Hospitality Beyond Hotels

Andrew Sheivachman

Photo Credit: CEO of AccorHotels Group Sébastien Bazin, right, at Skift Forum Europe 2018. Bazin detailed his company's investments in a variety of businesses outside the traditional hotel hospitality space. AccorHotels / Fabrice Malard

Skift Take

AccorHotels wants to evolve from a hospitality company to a services and experience platform for travelers and locals alike. CEO Bazin is willing to take risks to achieve this goal, even if some of the company's investments don't ever pay off.

AccorHotels hasn't been shy about espousing its vision for a platform that stretches beyond the confines of a traditional hospitality company. Sébastien Bazin, CEO of AccorHotels Group, said at Skift Forum Europe 2018 that his ambition is to compete against global giants like Facebook, Tencent, Baidu, and Apple for mindshare among global consumers. Creating compelling products and experiences for locals in addition to travelers is a core component of future-proofing the European hotel giant. "The company was a sleeping giant, but we were too introverted, too shy," Bazin told Skift Hospitality Editor Deanna Ting. "... if we were to continue over the next 50 years only offering [hotel rooms], we were going to have a tough wake up call in ten years from today because we need to enlarge the number of ser

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