Accor has been in India for two decades but has been slow to gain traction. Now it's focused on expansion and building out the structure to support the growth.
The fact that it took Accor and IndiGo more than a year to roll out their loyalty partnership suggests there is a larger ambition to this than just swapping points.
Accor's AI strategy spans discovery, distribution, loyalty, and operations, but its boldest bet is the one focused on people. The company believes automating the invisible half of hotel work is what will let the visible half feel more human.
CEO Sébastien Bazin said an Ennismore IPO is "one of four or five" possible fates for the lifestyle joint venture. In M&A-speak, that means Accor's board hasn't decided yet.