Corporate Travel’s Fear of Failure Dims Innovation
Photo Credit: Personalization was the buzzword this year at the Association of Corporate Travel Executives' summit in New York City on April 30, 2018. Jeremy Prout, regional security manager, International SOS and Control Risks, addressed attendees. Skift
Skift Take
It blows my mind that corporate travel executives say the same exact thing at this conference every year. It's like Groundhog Day with more suits and fewer laughs. Everyone wants to be one step ahead, but where is the incentive to actually take that step?
It's easy to point out what's broken in corporate travel, but it's much harder to figure out how to fix it.
At the Association of Corporate Travel Executives (ACTE) Global Summit in New York City on Monday, the usual suspects from across the industry presented their thoughts on the technologies that will move the industry forward. As expected, a looming technological disruption will make the industry more connected and autonomous, even if no one quite knows how to get there.
As traveler behavior shifts and travel policy becomes more of a focal point for workers and their employers in a strong global economy, corporate travel giants should be taking advantage of their scale to gain an edge on competitors and create a better business travel experience in the process.
This year the buzzword big data seems to have morphed into personalization, although this smarter, more automated future remains at a distance. Machine learning, artificial intelligence, and neural nets are still k
